In light of recent research, morning raves are a rising fixture on the health and fitness scene, particularly amongst the ages of 22 - 28. In order to tap into the ‘transformation generation’, Ministry Mornings is to be aimed at students and held at campuses across the UK. I was asked to design a series of teaser posters aimed at creating hype around the event.

 

The tone is minimal, bold and toungue-in-cheek, still remaining on brand for MoS but also appealing to a younger audience. As the event is first thing in the morning, each poster has a breakfast theme and a fitness/breakfast related pun.  I created the look and feel of each poster to work as a set or individually.