With nightclub spend and attendances in significant decline, especially amongst 18-25 year old audiences, the continual growth of online dating and social media has redefined how consumers engage with each other and is challenging the traditional ‘nightlife’ model. To re-engage nightlife consumers, Holla is a new platform that unites traditional entertainment formats and new engaging technology.

 

I was briefed with designing the layout of multiple screens which were the core functions of the app; voting for songs, Tinder style ‘left/right swipe’ system to connect with other students in the venue, picture shout-outs and push notifications.

 

The key element of each screen is functionality, clarity, ease of use and communication; a lot of white breathing space, simple navigation and clear visuals are emphasised to keep the user engaged and feeling in control.