Devil's Draught
Devil's Draught is an innovative independent craft beer brand, aimed at those who want to try bold and creative new flavours.
I created a logo suite, packaging and merchandise designs.
Logo
As the brand is aimed towards seasoned craft beer drinkers, I wanted the logo to be eye-catching and representative of the rebellious tone of the brand.
I chose two harmonious typefaces that consist of an erratic asymmetric style, and paired this with a minimal contemporary colour palette. The hand-drawn devil is inspired by medieval imagery, and can be used in multiple variations as a logomark or combined with the wordmark. The result is youthful, modern and edgy.
Packaging | Can Design
The can designs showcase the brands recognisable visual identity, including the logomark, wordmark and striking
colour palette.
Label Design
The brand tagline 'Sinfully Delicious' is displayed on the back of the can, along with the logo, ingredients and legal consumer labels.
Merch Design
Tote Bag and T-shirt designs displaying the brand logo. The designs can be printed in various colourways.
