Dear Lilith Cosmetics
Dear Lilith is an enchanting makeup brand, aimed at those who embrace the mysterious and seek to express their individuality. They offer a bewitching range of makeup products designed to evoke the mystical and alluring.
Logo
I wanted the personality of the brand to channel a haunting ethereal vibe, leaning into a gothic aesthetic that would appeal to the brand's target audience. I chose a modern contrast typeface with elegant serif accents, which effortlessly evokes a sense of feminine flair and attitude.
Logomark
A simple serpent and dagger, representing empowerment and individualism.
Packaging design
I created simple illustrations inspired by spells and witchcraft. These illustrations adorn the makeup packaging in a loose asymmetric pattern, creating an enchanting effect that is appropriate for the brief.
Pattern design
I created a bespoke illustrated pattern that can be used across various print and digital platforms, such as for
packaging or social media.
Social Media Templates
Social Media templates showing how the logo and mockups are showcased online. The result is cohesive and engaging, using carefully chosen images and mockups that authentically represent the brand's tone of voice.