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Kyoto Soba Ramen House
Branding identity for Kyoto Soba Ramen House; Crafting Masterful Flavour.
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Since the brief required 'standout branding' for a traditional Ramen House, I wanted to build a brand that combines traditional Japanese influence with a modern twist.
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I created a brand pattern, merchandise, menu design, packaging and signage to display the brand's visual identity.
Logo
I created a custom hand-drawn typeface inspired by traditional Japanese lettering, whilst the Sensai illustrations reinforce the 'crafting masterful flavour' narrative. I combined these elements with a minimal colour palette of punchy red and blue to create a contemporary aesthetic, as these are also Japan's colours.
Kyoto Soba logo
Red Kyoto Soba wordmark
Blue Kyoto Soba wordmark
Kyoto Soba logo
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Menu design
I used the repeat pattern to frame the menu design and repositioned illustrative elements to create a dynamic composition. The simplicity of the front design compliments the busier back, and the chosen typography is clear and easy to read.
Merch & packaging design
The logo can be applied to merchandise and packaging to further develop the visibility of the brand.
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