I was briefed with designing an illustrated downloadable E-Book for Bepanthen, which is available on the brand’s website and contains helpful advice and tips crowd-sourced from experienced parents to first-time parents. ‘What the Parenting Manuals Don’t Tell You’ resulted in a charming and informative publication which increases awareness of the brand and creates a close, trusting community. The campaign was been short-listed for three Marketing Awards in the Healthcare category. 

 

To create a cohesive balance between the illustrations and the design of the pages, I chose subtle watercolour backgrounds that complimented the fluid whimsical nature of the drawings. The contrast of handwritten with sans serif type keeps the overall look of the e-book composed but also playful.